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Facebook and Twitter and LinkedIn, oh my! There are a myriad of social media platforms for a small business owner to consider, and a different approach to undertake on each.
This guide will help you to understand all the ins and outs of social media for business owners: Which social networks you should be targeting, how to establish both an organic and paid presence, and how to engage followers and generate meaningful leads.
Full table of contents
Establishing your social presence
Half the battle of getting onto social media is knowing where to invest your time. There is an array of networks to choose from, but they won't all make sense for your business. Once you've narrowed down your list, you want to create a strong presence on the platforms you do choose before you dive into engaging with fans and followers.
Social media and content
Social media is a place to create content unique to each platform and to amplify content you already have on your website. Blog posts, explainer videos, and even lighthearted content like memes and gifs can find a home on your social media pages. Here's how to create the best, most appropriate content to keep your social presence engaging and fun.
Paid social media
The best way to expand your reach on social media is with a paid approach. This includes everything from boosting your organic content to developing a comprehensive ad campaign targeted at those most likely to become leads. Take a look at the posts below for more on paid social across all the sites.
Organic social media
When it comes to building meaningful personal connections with your fans, there's no better way to do that in today's modern world than via organic social media engagement. Start a conversation with prospects and customers to get them excited about your brand and the people who run it, and watch those efforts pay dividends.
Social media and the customer journey
Social media is a powerful way to reach consumers no matter where they are in the customer journey. Whether they just discovered you or have been a loyal follower for years, there are ways to engage anyone who interacts with your social presence.
How to Put Your Website At the Center of All Your Marketing
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you
The Small Business Guide to Podcasting
The term podcasting has become mainstream these days and interest in this medium is on the rise and, rightfully so.
Small Business Guide to the Google Universe
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should
Content Tips to Help Your Professional Services Business Stand Out
Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is
Keys to Business Growth for Professional Services
Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes
Perfecting Your Lead Generation Efforts: A Guide for Service Professionals
If you own a professional services business, odds are you’re trying to get leads in the door. What I often